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Danny's Blog

London, June 4th, 2008
Six months later…
Doesn’t time fly when you’re having fun? At the time of writing the first entry of this blog (below, in January!) the general premise was that the new Noetica website would go live imminently. Then things happened…
In February, we issued a new release of Synthesys.NET (2.2). This was mainly a maintenance release, consolidating a lot of improvements to the back end of the system and adding a few cool features to the Interaction Studio (such as cut/copy/paste of entire screens and decision blocks), plus separating the supervisor/administrator function from the rest of the system through the brand new Management Studio module.
The main purpose of it though was to put the product on a more rigid versioning regime by slowing down (and possibly stopping altogether) the constant changes/hotfixes to the live version which was making support and maintenance a living nightmare.
The new version was installed and deployed at a couple of customer sites in March and we spent the rest of that month and most of April ironing out any teething problems that the new release brought up. Version 2.2 is now solid and available on general release for all old and new customers. The next release (Version 3.1) is scheduled for end of summer this year.
Anyway, the net result of all this (and the end of our financial year at the end of March) was that the new website deployment went on to the back burner and got delayed time and again until the beginning of May at which point we decided that we needed some new mug shots of the Noetica team so that everybody can see what we look like.
As it happens, it turned out that there is no end to the talent in the Brooks family. Not only is Steven our ever vigilant CFO, his brother Martyn is photographer to the stars and giving Mario Testino a serious run for his money (and he’s got loads of it…). You can see the results of his valiant efforts (he even managed, assisted by Mel’s antipodean humour, to get the grumpiest of us to smile) on the “About-> Our Team” part of the new website.
Anyway, after much prevarication the website went live towards the middle of May and so far the feedback has been pretty good. I know that there still are a few rough edges and that there is much product documentation missing, but Rome wasn’t built in a day…
If you find anything obviously wrong with it or if you have any suggestions on how we may be able to improve it, please drop me a direct email (Danny.Singer@noetica.com) and I will look into it. The big idea of the new site is that it is dynamic and it will change on an almost daily basis, so please come and visit regularly as there will always be something new to explore.
Next week, I will try to concentrate a bit more on the operational side of things as there are quite a few interesting stories to tell there. We are thrilled to have acquired quite a few new interesting customers over the last few months. But as I don’t want to try your patience, my only reader, I will stop here for now.
Until next time...
Danny

London, January 9th, 2008

First of all, some introductions…
My name is Danny, and I have been Managing Director (or CEO, if you happen to read this on the other side of the pond) at Noetica since it was born, just under 11 years ago. I use the word “born” quite intentionally, as I always thought of it as my first born. I do have two other daughters (Florence who is now 7 and Alice who is now 5) but Noetica was certainly the first. And you know what they say about your first love…
Anyway, moving away from this metaphor before it gets me into trouble, welcome to my brand new blog. Now, I don’t know about you, but I have the distinct feeling that the number of people writing blogs by far exceeds the number of people that bother to ever read them. And why would they? It is a bit like dedicating quality time to the local pub bore, minus the cider breath, dodgy personal hygiene and slightly uncomfortable proximity.
Nevertheless, the absence of any kind of distinguishable audience (with the exception of the occasional cyber-train spotter) does not appear to present a deterrent to the millions who insist on putting pen to virtual paper. It is probably a sign of our times that so many feel the need to express themselves in this way and so very few have the time and indeed patience to listen to all this prattle.
Yet, here I am… sitting on a busy commuter train into London’s Waterloo station writing my first ever blog. Why?
Well, as you may have noticed (and you certainly have if you’re reading this, you lucky thing), Noetica has a brand new website. We figured that the old one was getting a little dated and it was a bit difficult to navigate and keep up to date. This one will probably be the same in a few years time when we’ll all have Web 2.0 (or will it be Web 3.0 by then?) websites populated by Angelina Jolie avatars offering guided tours while inexplicably wearing nothing but the odd combination of army boots & bikini even in the depth of winter. Until then, this new website will have to do…
There are many reasons why a technology company like us needs a good website, but by far the most important one is to try and sell you stuff. Yep, you heard it right. No beating around the bush here. We’d like you to buy (or rent) our stuff not only because it obviously keeps us in business but also because we’re awfully proud of it and we love doing what we’re doing. We also believe that you will pretty soon be wondering how you lived without it all those years.
Anyway, as I was saying, the main purpose of the website is unashamedly commercial. Nevertheless, I wanted to create a small corner of it that will be a haven from all this marketing and technical stuff and lift the curtain to a more “behind the scenes” look at the day to day workings of our company and my own very intense personal involvement with it.
This is what this blog will be about. Over the course of the next few years, I will try and update you on a regular basis with a little bit of inside information on the life of the company, my personal views on industry and non-industry matters and generally provide a commercial-free corner that you can take refuge in, in the knowledge that I’m not going to try and sell you anything. 
I will, on the other hand, bore you with my thoughts on anything from call centre practices to e-democracy and from football (of the European variety) to the daily frustrations of running a medium sized technology company. Hopefully, sometimes it would verge on the mildly interesting, but it will invariably be controversial and always jargon-free.
I would, of course, be delighted to hear from you (my only reader) at any time. Please email me at will with your comments & remarks. I promise I will not get offended by your observations even when expressed in colourful language. My email address is: Danny.Singer@noetica.com. I promise to always answer...
Danny
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