VIDEO: How to Use Predictive Dialling When There are No Safe Abandon Rates
10 August 2017
By Danny Singer
Earlier this year (1st March) new Ofcom rules controlling the use of diallers came in to place, removing what has been long regarded as the safe harbour of 3% abandoned calls resulting from predictive dialling. This percentage has not been replaced and it has consequently created a lot of confusion in the market, as to what is acceptable as an abandon rate. Taking a purely legal approach to this issue, there is no safe abandon rate and therefore companies have a stark choice – completely disable the dialler altogether, or take a risk.
However, Founder & CEO of Noetica, Danny Singer explains that there is another option - predictive dialling without making abandoned calls.