GATWICK, UK, 9th MARCH 2026 – Noetica – A British company, developing software products for the global contact centre market today announced that its patented Visual Data Segmentation has been shortlisted for a prestigious National Technology Award (NTA).
Every contact centre has a finite amount of available talk time each day and the aim is to make every second count with positive interactions and outcomes for the organisation and its customers. This means ensuring that the right people are being called at the right time, however, call lists are often focused one a single trait, such as customers who bought a certain product, or those who have a policy that is about to lapse. Historically, being able to identify and target customers based on all the data points available to the organisation has been the job of the marketing function and highly skilled analysts.
Noetica’s patented Visual Data Segmentation technology places the power to create highly targeted call lists and to amend them on the fly, in the hands of Contact Centre and Campaign Managers. Using a drag and drop interface, customer attributes can be chosen (e.g. customer who bought a particular product within specified date ranges, live in certain geographies and have both a dog and a cat). Each of these attributes are then presented on screen as an interactive Venn diagram which can be easily moved to express the perfect logical intersections and unions, that can be used to create the ideal target lists for outbound outreach.
“As a former marketer who now works in the contact centre industry, the disconnect was clear and obvious. Contact centres are on the front line of sales and services, and ultimately their performance has a huge bearing on the success and reputation of the wider business.” Brooks adds: “I have seen first-hand the immediate positive impact that our Visual Segmentation tool can have for in-house and outsourced contact centres, and I am proud that this groundbreaking innovation has been recognised by the National Technology Awards 2026.”
Steven Brooks, Chief Commercial Officer at Noetica
For almost 30 years, Noetica’s technology, training and people have been recognised by national and international awards, from emerging technology to ground-breaking innovation and has continued to make a positive business impact on the global contact centre industry. The winners of the NTA’s will be announced on 14 May 2026 at an Awards Gala Dinner, taking place at London Marriott Hotel, Grosvenor Square.
Noetica’s Visual Data Segmentation tool is part of its portfolio of award-winning and patented outbound contact centre solutions. For more information please visit: www.noetica.com/technology/visual-data-segmentation
About Noetica
Noetica provides cost-effective, high-end contact centre productivity software. Its product range has been refined over its 30-year history, consistently remaining at the forefront of innovation in the contact centre technology space. By combining the rich functionality of its comprehensive agent productivity tools (Synthesys™), advanced outbound technology (SmartBound™) and comprehensive voice platform (NVP™), Noetica provides tailored solutions to suit any contact centre across industries.
Noetica has been challenging the traditional telephony model and is demonstrably able to provide PBX-free fully featured call centre telephony. The Noetica Voice Platform (NVP™) delivers the expected functionality – ACD, IVR, voice recording, quality management and billing – without the need for an enterprise PBX. Whether in a private cloud or on-premise, this call centre pure play integrates seamlessly with Noetica`s Synthesys™ to radically cut the cost of delivering inbound, outbound, and blended telephony.
The company has recently launched a Skills & Ability Based Routing Engine (SABRE™) along with two major new ground-breaking technologies for outbound calling: – LPD™: AI-oriented detection of all forms of answering machines or voicemail with high accuracy, no initial pause and 0% ‘false positives’, meaning 0% silent calls. – SNoDrop™: High performance predictive dialler with 0% dropped (abandoned) calls.
For more information visit: www.noetica.com
Editorial contact
Graham Thatcher
Chief PR Ltd
Tel: 07933 673 240
Email: graham.thatcher@prbychief.com
